Management Team
Mark Libratore, 56, President and Founder
Mark founded Liberty (not Liberator) Medical Supply, Inc., which has become the nation’s largest direct-to-consumer diabetic supplier with sales in 2002 over $250 million. He served as Liberty’s president from start-up to over 900 employees at the time of his departure in 1999. In one year, sales grew from 11 million annually to over 48 million; the following year he grew sales to over 80 million (65% growth) with a run rate of approximately 100 million. He sold this business to PolyMedica Corporation, (PLMD), in August 1996 (www.polymedica.com) and stayed on as President of Liberty Medical and Vice President of PolyMedica. Mr. Libratore’s entrepreneurial appetite led him to leave PolyMedica and start Liberator Medical Supply, Inc. Prior to founding Liberator Medical Supply, Inc.; the April 1998 issue of Response Magazine voted Mr. Libratore one of the top 25 most innovative direct TV advertisers of the year.
Bob Davis, 60, Vice President of Finance
Bob Davis has a Masters degree in Accounting, University of Houston, and holds a CPA certificate from the State of Texas. Bob has held numerous financial executive-level positions as Comptroller and Vice President of Finance for companies such as controller for a Manufacturer of Jet Engine parts, TurboCombustor Corp., Data Development Inc., and Caribbean Computer Corp., and most notably, served as CFO and Manager of Financial Planning for Liberty Medical Supply, Inc. from 1995 to 1999 a $500 million direct-to-consumer diabetic supply company founded also by Mark Libratore the current president of Liberator Medical Supply, Inc.
John Leger, 52, Senior VP Operations
John was the Senior VP of Operations at Liberty Medical Supply from December 1991 through January 2004. He was responsible for diabetic call center operations, customer services, repeat customer sales, document acquisition and management, claims processing to Medicare, mail services, shipping, receiving, and purchasing. John worked closely with Mark Libratore in building the mail order diabetes business to $100M in annualized sales, and stayed on with the company through its growth to over 650,000 active customers. John entered the Home Medical Supply Industry in 1974 and was part of the Senior Management Team at Foster Medical in Michigan and Florida. Foster eventually sold to Avon Products during the 1980’s. Responsibilities at Foster included team development, acquisition integration, sales, and operations management of 25 branches and over $25M in annualized sales.
Paul Levett, 61, VP Marketing
Paul Levett was the former Owner, Founder of Lieber, Levett, Koenig, Farese and Babcock, a successful New York advertising agency, and previous to that, President of Lowe Direct, a prominent direct marketing and advertising agency. Paul has over 25 years of direct to consumer marketing and advertising experience working with a wide range of fortune 500 companies, including, Dell Computer, Xerox, Bristol Myers/Squibb, Coca Cola, Mercedes Benz, Procter and Gamble, Exxon, IBM, Nabisco, Colgate Palmolive and Citibank. His work as a copywriter, creative director and marketing strategist has won numerous creative and marketing awards including The One Show, The Clio Awards, The Andy Awards, The Echo Awards and The Caples Awards for Direct Marketing.
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